How Poonawalla Fincorp and IndusInd Bank’s Co-Branded RuPay Credit Card Caters To The Growing Digital Financial Services in India
India's financial landscape is rapidly evolving, with digital financial services becoming a cornerstone of economic growth and individual financial empowerment. Recognizing this shift, Poonawalla Fincorp and IndusInd Bank have partnered to launch the eLITE RuPay Platinum Credit Card, a co-branded credit card designed to cater to the growing demand for digital financial services in the country. This strategic collaboration aims to blend Poonawalla Fincorp's deep customer insights with IndusInd Bank's robust banking infrastructure to offer a product that is both innovative and user-centric. Leveraging Customer Insights Abhay Bhutada, MD of Poonawalla Fincorp, is known for spearheading the firm to lead a customer-centric approach, bringing valuable insights into the needs and preferences of the modern Indian consumer. With a diverse portfolio that includes personal loans, business loans, and home loans, Poonawalla Fincorp has a nuanced understanding of what Indian consumers...
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