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A New Era of MSME Lending with Business Loan 24/7 from Poonawalla Fincorp Limited

 Access to timely and reliable credit continues to be a key concern for India’s micro, small, and medium enterprises (MSMEs). Recognising the specific requirements of this sector, Poonawalla Fincorp Limited (PFL) has introduced Business Loan 24/7—a groundbreaking digital loan facility created exclusively for MSMEs. This fully digital loan product brings together instant decision-making, advanced verification, and thoughtful credit evaluation in one cohesive solution.

Poonawalla Fincorp


What Makes Business Loan 24/7 Stand Out

Business Loan 24/7 is not just another lending product; it is a purpose-built digital solution tailored to the operational realities of MSMEs. Designed with ease of use in mind, the entire application and approval process is completely online, using a Straight Through Processing (STP) mechanism.

By eliminating manual paperwork and in-person visits, PFL has made it possible for businesses to apply and get approved any time of the day or night, offering the kind of flexibility most MSMEs require.

Also Read: The Importance of Commercial Vehicle Loans in India

Risk Evaluation as the Cornerstone

While Business Loan 24/7 is accessible and fast, it is far from indiscriminate. The offering is deeply grounded in a risk-first philosophy. Every application is assessed through a carefully structured review of submitted documents and verified data sources. This approach ensures that funding is extended only to MSMEs that demonstrate both readiness and repayment ability.

The product is a reflection of PFL’s commitment to responsible credit allocation—where risk is neither ignored nor overstated, but appropriately calibrated.

Supported by India’s Digital Infrastructure

The backbone of this product is its seamless integration with India’s advanced financial infrastructure. Business Loan 24/7 uses credible, government-supported data systems that enhance the accuracy and speed of the assessment process:

  • GST filings help verify turnover and tax compliance

  • Account aggregator framework provides secure access to financial records

  • Credit bureaus offer insights into repayment history and credit usage

Together, these integrations enable PFL to go beyond surface-level metrics and make lending decisions that are transparent and data-driven.

Also Read: Poonawalla Fincorp Strengthens its Commitment to Students with Education Loans for Overseas Aspirants

Meeting MSMEs Where They Are

Poonawalla Fincorp Limited’s approach with Business Loan 24/7 is rooted in an understanding of the ground realities faced by small business owners. Many MSMEs face challenges like limited documentation, unpredictable cash flow, and lack of time to navigate lengthy approval processes.

This product addresses those issues directly by offering:

  • A fully digitised, user-friendly experience

  • Transparent and consistent eligibility criteria

  • Outreach to MSMEs across Tier 1 to Tier 3 locations

  • Applicability across a wide range of sectors including trade, services, manufacturing, and retail

The structure of this offering shows that PFL has done its homework and built a product that mirrors what MSMEs actually need.

Informed by Prior Digital Lending Initiatives

While Business Loan 24/7 is unique in its target audience and application, it is backed by PFL’s experience in creating digital lending solutions for salaried individuals. The company has drawn operational learnings from that earlier success, without equating the two products.

Business Loan 24/7 has been built independently to cater to the very different nature of MSME lending—one that demands more nuanced credit evaluation and industry-specific considerations.

Long-Term Vision Backed by Strong Fundamentals

Speaking on the launch, Arvind Kapil, MD & CEO of Poonawalla Fincorp, shared the belief that MSMEs are poised to drive India’s credit growth in the years ahead. With India on track to become a $4 trillion economy, the need for structured, safe credit for small businesses is only going to increase.

PFL has planned for a phased, risk-managed expansion of Business Loan 24/7, ensuring that each quarter builds on the last. This disciplined growth model helps the company serve high-quality borrowers while safeguarding credit standards.

Also Read: Poonawalla Fincorp and IDP Education Partner to Simplify Overseas Education Financing

Fast, But Never Reckless

In today’s market, speed is often marketed at the cost of safety. Business Loan 24/7 is different. It provides the convenience of round-the-clock digital access but does so with well-defined eligibility checks and a strong foundation in India’s financial data systems.

This dual focus—on accessibility and accountability—is what makes it one of the most thoughtful loan offerings currently available to MSMEs.

Conclusion
Business Loan 24/7 by Poonawalla Fincorp Limited is not just a product innovation; it’s a strategic step towards building a more inclusive and resilient lending environment for India’s MSMEs. With its digital-first setup, stringent verification, and emphasis on risk-aware growth, it ensures that businesses receive support in a responsible and scalable manner. For entrepreneurs seeking reliable and smart credit access, Business Loan 24/7 brings a well-rounded and future-ready option to the table.

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